Navigating through the life sciences sector has never been easy. But after the pandemic flipped everything upside down, it’s even more challenging.
Simply getting your product in front of the right people demands an entirely new skill set. As you don’t spend your day meeting clients face-to-face anymore, the way you operate, sell, and manage your time has radically changed.
If you don’t adapt to these changes, you’ll fall behind.
However, it’s not all bad for business. Many business development managers flourished. A common trend they shared was their adaptability. They understood how to weave tech and tools into their day, allowing them to hit the ground running when remote work took over.
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In banking, the current hot topic is ‘operational resilience’. It refers to a bank’s ability to change and adapt during times of disruption and uncertainty. The more resilient, the better.
Fortunately, becoming resilient doesn’t take a heroic effort, and you don’t need to master the latest tools or tactics. All it takes is adopting a new set of principles.
To help you do this, we’ve taken insight directly from life sciences sales professionals and put them into an actionable guide.
Some of our key takeaways include:
While the pandemic and the dip in sales isn’t your fault, it is your responsibility. And if you’re still applying the old methods of sales, you’re holding yourself back.
So the question is, how are you reducing your risk of losing sales to competitors who readjusted their approach?
While others struggle to keep their head above water, you can learn the principles and methods that’ll keep you sailing smoothly through whatever comes next.